AI SEO Services: Get Cited by ChatGPT, Google AI and Gemini
Your customers now ask AI tools which business to choose. Our AI SEO services make your business easier for Google AI Overviews, ChatGPT, Perplexity and Gemini to find, understand and recommend, using generative engine optimisation built on solid SEO, and tracked every month so you can see what changes.
We test 20 real customer questions across AI tools. No obligation.
What are AI SEO services?
AI SEO services optimise your website, content and online reputation so AI search tools mention and cite your business in their answers. The practice is also called generative engine optimisation (GEO) or answer engine optimisation (AEO). Traditional SEO earns a position in a list of results; AI SEO earns a mention or citation inside the answer itself.
- AI tools can only cite pages they can crawl and understand, so SEO comes first.
- Clear answers, consistent facts and trusted mentions are what get cited.
- Ranking first on Google helps, but does not guarantee an AI citation.
AI SEO vs Traditional SEO: What’s the Difference?
The two share the same foundation, but they are measured differently and reward slightly different things.
| Traditional SEO | AI SEO (GEO / AEO) | |
|---|---|---|
| Goal | A ranking position and a click | A mention or citation in the answer |
| Where it shows | Google and Bing results pages | AI Overviews, ChatGPT, Perplexity, Gemini, Copilot |
| What wins | Relevance, quality, links, technical health | The same, plus clear answers, consistent facts and trusted mentions |
| Content style | Complete pages for a keyword | Self-contained answers that can be quoted |
| Measured by | Rankings, clicks, leads | Share of AI mentions, AI referral traffic, leads |
What’s Included in Our AI SEO Services?
Every AI search optimisation program is built from these components. A provider that can’t name specific tactics like these is probably selling ordinary SEO with a new label.
AI Visibility Audit
Your key customer questions tested across AI tools to see who gets mentioned and why.
Answer-First Content
Question headings with short, direct answers that AI tools can lift and quote accurately.
Entity & Brand Consistency
The same name, services, locations and facts on your site, profiles and directories.
Structured Data
Organization, Service, LocalBusiness and FAQ schema that matches your visible content.
AI Crawler Access
Robots.txt checked so search crawlers such as OAI-SearchBot and PerplexityBot can reach your pages.
Original Data & Sources
Your own numbers, examples and cited sources, the kind of evidence AI answers prefer.
Mentions & Digital PR
Trusted third-party mentions, reviews and directory listings through SEO outreach.
AI Citation Tracking
A fixed set of prompts checked monthly, plus AI referral traffic in GA4.
Optimising for AI Search, and Using AI to Do SEO Better
“AI SEO” is used for two different things. We offer both, and we are clear about which is which.
SEO for AI Search Tools
This is the main focus of this page: making your business visible in the answers that ChatGPT, Google AI Overviews, Perplexity and Gemini give. It covers content structure, entity consistency, structured data, crawler access and trusted mentions, measured by how often you are cited.
AI-Driven SEO Services, With Humans in Charge
We use AI tools to speed up research: grouping keywords, spotting missing questions, analysing competitors and checking technical data at scale. Every recommendation and every published word is reviewed by a person. AI makes our SEO faster; it never replaces judgement, fact-checking or your business knowledge.
Which AI SEO Tactics Actually Work?
One of the few peer-reviewed studies in this area, the 2024 “GEO: Generative Engine Optimization” paper by researchers from Princeton and partner institutions, tested how content changes affect visibility in AI-generated answers. Adding relevant statistics, quotations and citations to credible sources produced the largest gains, improving visibility by up to around 40% in their tests. Keyword stuffing did not help.
Google’s own guidance points the same way: its AI features use the same ranking and quality systems as normal Search, and no special markup is required. In practice that means helpful, well-sourced, clearly structured content on a technically sound site, supported by our technical SEO services.
Tactics we apply to key pages
- Direct answer in the first two sentences
- Relevant statistics with a named source
- Expert quotes from your own team
- Tables and lists for comparisons and steps
- Named entities: people, places, products, services
- No contradictions between pages and profiles
Our AI SEO Strategy, Step by Step
A clear baseline first, so every change can be measured.
Baseline Prompts
We agree 20 to 50 real customer questions and record which businesses each AI tool mentions today.
Fix the Foundations
Crawler access, indexing, schema and consistent business details across your site and profiles.
Restructure & Publish
Key pages rewritten answer-first with data, sources and expert input; gaps filled with new pages.
Track & Build Mentions
Monthly prompt tracking, AI referral traffic and outreach for trusted third-party mentions.
Which AI Platforms Should Your Business Optimise For?
Each AI tool finds sources in its own way, so being cited by one does not guarantee the others. We track several rather than betting on one.
| Platform | Where answers come from | What matters most |
|---|---|---|
| Google AI Overviews & AI Mode | Google’s search index and ranking systems | Indexed, high-quality pages and clear answers |
| ChatGPT search | Live web search, with its own OAI-SearchBot crawler | Crawler access, clear facts, trusted mentions |
| Perplexity | Real-time web search, crawled by PerplexityBot | Specific, well-sourced answers |
| Gemini | Google’s systems | Strong Google visibility and entity data |
| Microsoft Copilot | Bing search | Bing indexing and Bing Webmaster Tools |
AI SEO for Local Businesses
When someone asks an AI assistant for “the best emergency plumber near me”, the answer draws on reviews, business profiles, directories and websites. AI local SEO makes those sources agree: a complete Google Business Profile, consistent details everywhere, strong reviews and clear service and suburb pages. We work with businesses in Sydney, Melbourne, Brisbane, Perth, Adelaide and across Australia. See our local map SEO services.
AI SEO for B2B Companies
Business buyers increasingly shortlist suppliers by asking AI tools to compare options. Detailed comparison pages, case studies with real numbers and consistent product facts make it more likely your company appears in that shortlist. Our B2B SEO services build these pages for the whole buying committee.
How Much Do AI SEO Services Cost?
AI SEO is priced like an advanced SEO program, because most of the work overlaps with technical and content SEO. The ranges below reflect typical Australian market rates.
AI Visibility Audit
Where you stand in AI answers today, and why.
- Prompt testing across AI tools
- Crawler and schema review
- Prioritised action plan
AI SEO Program
Ongoing GEO built on full SEO.
- Answer-first content updates
- Entity, schema and mentions work
- Monthly AI citation report
AI SEO Consulting
For in-house teams that want a plan to run themselves.
- Workshop with an AI SEO consultant
- Prompt set and tracking setup
- 90-day roadmap
How to Choose an AI SEO Agency or GEO Specialist in Australia
Good AI SEO specialists explain their tactics in plain language, show you a baseline before starting and report citations over time. They treat AI search as an extension of SEO, not a replacement for it.
Red flags: guaranteed placement in ChatGPT, “secret” AI ranking tricks, or selling an llms.txt file as the main deliverable. Nobody controls AI answers, and Google says no special file is needed for its AI features.
Questions to ask
- Which specific tactics will you use on our pages?
- How will you measure AI mentions before and after?
- Which AI platforms do you track?
- How does this connect to our normal SEO?
- How do you use AI in your own work, and who checks it?
AI SEO Services: Frequently Asked Questions
Is AI SEO real or just a buzzword?
Does AI SEO replace traditional SEO?
How do I know if AI tools mention my business?
Do I need an llms.txt file?
Is AI SEO useful for a small local business?
Can you guarantee my business will appear in ChatGPT?
Do AI Overviews reduce clicks to my website?
How is AI SEO success measured?
Find Out What AI Tools Say About Your Business
We’ll ask ChatGPT, Google AI Mode, Perplexity and Gemini the questions your customers ask, show you who they recommend, and explain what it would take for them to recommend you.