White Label SEO Services for Agencies: Resell & Outsource SEO
Our white label SEO services let your agency offer SEO under its own brand while our team handles agreed fulfilment work behind the scenes. Use us for full campaign delivery or outsource specific projects when your team needs extra capacity. Scope, responsibilities, approvals and reporting are agreed before work starts, so your agency keeps control of the client relationship.
Free sample branded report on request. Month-to-month partnership.
What are white label SEO services?
White label SEO services let an agency sell SEO to its clients while a specialist provider does the actual work, from audits and content to links and reporting, entirely under the agency’s brand. It works like private-label retail: the client buys from you, sees your reports and talks to you, while the fulfilment partner stays invisible.
What’s Included in Our White Label SEO Services?
Everything a direct SEO campaign includes, delivered with your logo on every client-facing document. Pick full campaigns or individual services.
White Label SEO Audits
Technical, on-page and local audits in your branding, ready to send to prospects or new clients.
Technical SEO
Crawl, indexing, speed and schema fixes through our technical SEO services.
On-Page & Content
Service pages, location pages and blogs from our SEO content writing team.
Link Building
Relevant, editorial links through SEO outreach. No PBNs, no bulk link packages.
Local SEO & GBP
Google Business Profile, citations and reviews for clients who depend on local customers.
Branded Reporting
Monthly reports and dashboards with your logo, colours and domain. Nothing mentions us.
Dedicated Account Manager
One point of contact who knows your clients, your deadlines and your agency’s standards.
SEO + PPC Together
Need paid search too? Keep one partner with our SEO & PPC services.
White Label Local SEO Services for Agencies
Most agency clients are local businesses: trades, clinics, law firms and home services. Our white label local SEO services give your agency a complete local program without hiring a Google Business Profile specialist.
We handle Google Business Profile optimisation, citation clean-up, review workflows and suburb-level content, and report it all under your brand. For a deeper look at how the Map Pack ranks businesses, see our local map SEO services.
Local deliverables you can resell
- Google Business Profile categories, services, posts, photos and Q&A
- Citation audit & build across Australian directories
- Review generation workflows and response templates
- Service & location pages written for real local search intent
- Local rank & call tracking in your branded report
How Our White Label SEO Program Works
You own the client relationship. We own the delivery. Here is the monthly cycle.
Onboard the Client
You share the client brief and the minimum access needed. Scope, approvals, confidentiality and non-solicitation terms are agreed before delivery begins.
Audit & Strategy
We review the site, priorities and available data, then prepare an agreed action plan and client-facing material in your branding.
Monthly Delivery
Content, technical work, local SEO and outreach are completed against the written scope, with approvals kept where your agency wants them.
Branded Reporting
You review the report and completed work first, then decide what is shared with the client under your agency’s brand.
Practical example (illustrative, not a client case study): a web-design agency with several local-service clients may keep sales, strategy approvals and client communication in-house while outsourcing technical audits, Google Business Profile work, content briefs and monthly reporting. The exact split should be written into the scope so the agency knows what it owns, what the fulfilment team handles and which changes need approval.
White Label SEO vs SEO Reseller vs Outsourced SEO: What’s the Difference?
The three terms are often used as if they mean the same thing, but the scope, branding and responsibility differ. White label SEO hides the provider completely behind your brand. An SEO reseller arrangement is built around margin: you buy wholesale and sell retail, sometimes with narrower scope. Outsourced SEO simply means an external team completes the work, whether for an agency or directly for a business’s in-house team.
| White label SEO | SEO reseller | Outsourced SEO | |
|---|---|---|---|
| Whose brand the client sees | Your agency’s only | Usually yours, sometimes disclosed | Depends on agreement |
| Typical buyer | Marketing & web agencies | Agencies, freelancers, consultants | Agencies and in-house teams |
| Scope | Full campaigns | Fixed packages or single services | Projects or specific disciplines |
| Pricing model | Wholesale monthly | Wholesale plans + your margin | Per project or monthly |
| Best for | Agencies adding SEO as a service line | Sellers who want set packages | Teams needing extra capacity |
We offer all three under one partnership, so you can move between them as your client list grows.
SEO Reseller Plans, Packages & Margins
Our SEO reseller program uses tiered packages that differ by actual scope, workload and client needs rather than by superficial deliverable counts. You pay the agreed wholesale rate and set your own client-facing price based on your positioning, servicing costs and desired margin.
Local Starter
For single-location businesses in lower-competition markets.
- Google Business Profile management
- Citation build & clean-up
- On-page fixes for key pages
- Branded monthly report
Growth
Full-service SEO for competitive local and service businesses.
- Everything in Local Starter
- Technical SEO fixes
- Monthly content & editorial links
- Dedicated account manager
Scale
Multi-location, ecommerce and enterprise client accounts.
- Everything in Growth
- Multi-location GBP & pages
- Advanced technical & migration work
- Priority turnaround
These are indicative wholesale ranges by scope, plus GST, not a quote for every campaign. Final pricing depends on the website, market, locations, competition, required deliverables and available access. Ask for our partner rate card and a written scope before committing. Not included: selling directly to your clients, placing our branding on your reports, or joining sales calls unless you specifically invite us as part of your team.
Outsource SEO Projects Without Losing Control
Not every team needs a full white label partner. You can outsource one SEO project or one discipline, and keep strategy and approvals in-house.
| SEO work | Outsource it? | Keep in-house |
|---|---|---|
| Technical audit | Yes | Approval of major site changes |
| Keyword research | Yes | Commercial priorities |
| Content writing | Often | Fact checking & final approval |
| Local SEO | Yes | Real business & location details |
| Link outreach | Yes, with strict QA | Link standards |
| Migrations | Yes | Launch sign-off |
Moving platforms or domains? Outsource it as a project with our SEO migration services.
How to outsource SEO safely
- Define the goal: leads, sales or local enquiries
- Audit first, then agree deliverables and deadlines
- Grant minimum access: named users, never shared passwords
- Keep ownership of Search Console, Analytics, GBP and domain
- Log every change and review it against Google’s guidelines
- Agree an exit plan: files and data stay yours
Is White Label SEO Cheaper Than Hiring In-House?
It can be, but the answer depends on workload, salaries, tools, management time and how many specialist skills you genuinely need. Building an in-house capability may involve strategy, content, technical SEO and local SEO resources, while a white label model converts more of that cost into an agreed client or project scope.
For agencies with predictable long-term volume, an in-house or hybrid model may make more operational sense. A useful comparison should include salary and recruitment costs, software, management time, quality control, utilisation and the cost of specialist work that still needs to be outsourced.
| Factor | White label / outsourced | In-house team |
|---|---|---|
| Upfront commitment | Low, per client | High, salaries and hiring |
| Specialist skills | Technical, content, local and links on day one | Needs several hires |
| Scaling up or down | Fast | Slow, needs recruitment |
| Tools & software | Included | Paid by your agency |
| Knowledge of your agency | Built through onboarding | Deeper over time |
How to Choose the Best White Label SEO Partner
A suitable white label SEO partner should make responsibilities easier to understand, not harder. Before signing, ask how work is reviewed, how changes are documented, who owns accounts and data, what reporting is provided, how links are sourced and what happens when the relationship ends.
Red flags to investigate: guaranteed rankings, unclear link sourcing, vague deliverables, shared account ownership, missing handover terms, or a provider unwilling to explain how work is quality-checked. Google specifically warns against SEO providers that guarantee rankings, so promises should focus on agreed work and transparency rather than a position in search results.
Questions to ask any provider
- Can I see a sample branded report?
- Will you sign a non-solicitation agreement?
- Where is the work done, and who reviews quality?
- How do prices change as I add clients?
- How are backlinks sourced and checked?
- What happens to data and access if we part ways?
Industries Our White Label Team Delivers For
Agencies resell our SEO to clients in almost every local niche. These are the industries we deliver for most often.
White Label SEO Services: Frequently Asked Questions
Will my clients ever find out I’m using a white label SEO provider?
What is the difference between white label SEO and an SEO reseller program?
Can a freelancer or small agency use white label SEO?
Can I outsource one SEO project instead of a monthly retainer?
What is included in white label local SEO services?
How long before a white label SEO client sees results?
Do I need a written contract with a white label SEO partner?
Can a white label or outsourced SEO provider guarantee rankings?
Add SEO to Your Agency Without Hiring a Team
Tell us about your agency and your clients. We’ll send a sample branded report and our partner rate card, with no obligation.