SEO and PPC Services That Work as One Search Strategy
Our SEO and PPC services manage your organic rankings and Google Ads as one campaign. Paid search brings enquiries from day one and shows which keywords actually convert; SEO turns those keywords into rankings you don’t pay for per click. One team, one keyword plan and one report showing what each lead really costs.
We review your Google Ads account and Search Console together. No obligation.
What are SEO and PPC services?
SEO and PPC services combine search engine optimisation, which earns free rankings over time, with pay-per-click advertising, which buys instant visibility in the same search results. Managed together, they share keyword and conversion data, cover more of the results page and let you move budget to whichever channel produces cheaper leads.
- PPC is fast and controllable, but traffic stops when the budget stops.
- SEO is slow to build, but rankings keep working without a cost per click.
- Ads do not improve organic rankings directly; the shared data does.
SEO vs PPC: What’s the Difference?
Neither channel replaces the other. PPC buys speed and control; SEO builds an asset that keeps paying off. Most growing businesses end up using both, for different jobs.
| Factor | SEO (organic) | PPC (paid ads) |
|---|---|---|
| How you pay | Monthly work; no cost per click | Every click, plus management |
| Speed | Usually 3 to 6 months for movement | Traffic from the day ads go live |
| When you stop | Rankings fade slowly | Traffic stops immediately |
| Control | Google decides the ranking | You choose keywords, budget, hours and areas |
| Searcher trust | High for organic results | Clearly labelled as sponsored |
| Best for | Long-term, lower cost per lead | Launches, promotions, seasonal demand, testing |
How SEO and PPC Work Together
Run separately, SEO and PPC often bid against each other and report in different tools. Run together, each channel makes the other cheaper and smarter.
PPC Picks the SEO Keywords
Within weeks, ads show which exact searches turn into calls and forms. SEO then targets those proven terms instead of guessing.
More of the Results Page
Appearing in both the ads and the organic results for your most valuable searches pushes competitors down and wins more total clicks.
Lower Spend Where You Rank
As organic rankings grow, we test reducing bids on terms you already win and move that budget to searches SEO can’t reach yet.
Ad Tests Improve Page Copy
Headlines that win the most clicks in ads become stronger title tags and page headings for SEO.
Remarketing to Organic Visitors
People who found you through SEO but didn’t enquire can see your ads again while they compare options.
One Report, One Cost per Lead
Search Console, Google Ads and GA4 combined, so you see the true blended cost of every enquiry.
What’s Included in Our SEO & PPC Services?
Combined SEO and PPC management with every component below, scoped to your market and budget.
Shared Keyword Research
One keyword map deciding which terms get ads, which get SEO and which get both.
Google Ads Management
Search campaigns, ad copy, negative keywords, bidding and weekly optimisation.
Microsoft Advertising
Bing ads where your audience uses it, often at a lower cost per click.
Landing Pages
Fast, focused pages that convert ad clicks and also rank organically.
Conversion Tracking
Calls, forms and bookings tracked in GA4 and Google Ads, so every lead is counted once.
SEO & PPC Analytics
Monthly reporting that compares both channels on the same numbers.
Budget Planning
Quarterly reviews that move spend toward the channel producing cheaper leads.
Our SEO and PPC Strategy, Step by Step
Every combined campaign follows the same logic: buy data fast, build rankings steadily, then rebalance.
Audit Both Channels
We review your ads account, Search Console, tracking and landing pages to find wasted spend and quick SEO wins.
Launch Focused PPC
Tight search campaigns on high-intent keywords bring enquiries and conversion data from the first weeks.
Build SEO on Proven Terms
SEO targets the keywords PPC proved convert, starting with the pages closest to an enquiry.
Rebalance the Budget
As organic rankings grow, we move spend to where each dollar buys the cheapest lead.
Should Your Business Use SEO, PPC or Both?
The right answer depends on your timeline and budget, not on which channel is better in theory.
| Your situation | Our usual recommendation |
|---|---|
| New business, no rankings yet | PPC first for leads, SEO building in parallel |
| Seasonal demand or a launch | PPC for the peak; SEO pages planned ahead of next season |
| Established local business | SEO as the base; PPC on the most valuable services and areas |
| Competitive market such as law or HVAC | Both, with PPC protecting your brand and top services |
| Total budget under about A$2,000 a month | One channel done properly, then add the second |
SEO and PPC for Local Service Businesses
For trades, clinics and professional firms, local SEO and local PPC work as a pair. Ads run only in the suburbs you serve and during the hours you answer the phone, with call assets that let people ring straight from the ad. Meanwhile, your Google Business Profile and location pages build the Map Pack visibility that brings calls without a click cost. See our local map SEO services.
Ecommerce SEO and PPC
Online stores often rely on shopping ads for sales while category and product pages earn organic traffic slowly. We use ad data to find which products and searches sell, then strengthen the matching category and product pages for SEO, so your best sellers stop depending entirely on paid clicks.
How Much Do SEO and PPC Services Cost?
There are two parts to the cost: our management fee, and your ad spend, which Google bills to you directly. The ranges below reflect typical Australian market rates for small and medium businesses.
PPC Management
Or 10% to 20% of ad spend for larger accounts.
- Campaign build & optimisation
- Negative keywords & bidding
- Conversion tracking
Combined SEO & PPC
Both channels managed by one team, usually at less than buying them separately.
- Shared keyword plan
- SEO work plus ads management
- One monthly cost-per-lead report
Ad Spend
Typical starting budget for a local service business; competitive industries need more.
- Billed by Google to your account
- Set by area, hours and keywords
- Adjusted as SEO takes over
Working with a small budget? Our SEO services for small businesses focus spend on one channel first.
One SEO and PPC Agency, or Separate Specialists?
One agency for both channels keeps keyword data, landing pages and reporting in one place, and stops your ads from quietly competing with your own organic results. For most small and medium businesses that is the practical choice.
Very large advertisers sometimes benefit from separate SEO and PPC experts, coordinated through shared reporting. Either way, you should always own your Google Ads account, your Search Console and your data.
Questions to ask any SEO and PPC agency
- Will the ads account be in my name?
- How do you share PPC data with SEO?
- Is your fee separate from ad spend?
- Do you report cost per lead, not just clicks?
- Is there a lock-in contract?
SEO and PPC Services: Frequently Asked Questions
Does running Google Ads improve my SEO rankings?
Should I run ads on keywords I already rank first for?
Is SEO or PPC better for a new business?
What is the minimum budget for SEO and PPC together?
Who owns the Google Ads account?
How long should I run PPC before shifting budget to SEO?
Can running SEO and PPC together hurt results?
Is it better to hire one agency for SEO and PPC?
Stop Paying Twice for the Same Search
Send us your Google Ads account and website. We’ll show you where ad spend is wasted, which keywords deserve SEO, and what a combined plan would cost per lead.